Amazon Shopping has hidden offers that only appear in the app - here's how to activate them

Want to secure more offers?

Yes, the Amazon Shopping has hidden offers that only appear in the appAnd that's no hype. Since 2023, Amazon has been quietly testing this feature in some product categories and in 2025 it became official in several regions. These hidden promotions don't appear on the website or on the desktop version. They are only displayed when the user accesses the product page within the official Amazon appavailable on the Play Store and App Store.

The company's aim is clear: to increase the use of the app and retain more mobile customers. In return, it offers unique discounts, automatically activated promotional codes and even surprise gifts - all visible only to those who browse on their cell phones.

Why does Amazon do this?

It's a market strategy. Consumer behavior has changed: today, more than 70% of online purchases are made via smartphone. Amazon, which has always been a pioneer in optimizing the user experience, has understood that it needs to make the app more attractive than the website.

That's why it has decided to reward those who buy directly through the app. Users don't have to type in a coupon or follow a complicated ritual. They just need to have the app up to date and be logged into their account. The hidden offers are released automatically and the discounted price appears before you check out.

How do I activate Amazon Shopping's hidden offers?

The process is simpler than it sounds. Here's the step by step:

1# Download the official "Amazon Shopping" app in the Play Store or App Store
2# Log in with your Amazon account as normal
3# Make sure the app is updated to the latest version
4# Activate the app's notifications (this helps unlock lightning deals)
5# Browse products - hidden offers appear automatically when available

In some cases, the promotion only appears when you add the item to your cart. In others, it is already visible in the product listing, with the "discount applied at checkout" banner. And then there are those offers that only release the discount when you open the product at specific times, such as in the early hours of the morning.

What kind of products are included in the app's exclusive offers?

The most common categories are:

• Cell phone accessories (cases, headphones, chargers)
• Beauty and self-care products
• Stationery and office items
• Toys and board games
• Hand tools and kitchen gadgets
• Electronic products from partner brands

Some electronics, such as smartwatches, Bluetooth speakers and wireless headphones, often appear with R$50 to R$100 off only in the app. And it's not a misleading promotion: the same item, viewed through the browser, can be R$30 more expensive.

Is it safe to buy through the app?

Yes. The official Amazon Shopping offers the same security as the website. Your purchase is protected, tracking is automatic, and you also have the right to a refund or exchange if there are any problems.

The app also has some advantages:

• Follow-up by push notification
• More filters and personalized suggestions
• Hidden promotions and applicable coupons
• Faster interface for payments via Pix or saved card

If you already buy through Amazon, not using the app could mean missing out on daily discounts.

Is it true that the app shows surprise coupons?

Yes, sometimes when you open the app, you'll receive a notice with coupons of this type:

• R$20 off purchases over R$100
• Free shipping on any amount for 24 hours
• 10% off on products sold and delivered by Amazon

These coupons are not sent by e-mail, nor do they appear on the website. And the most curious thing: they disappear within a few minutes if you don't use them. That's why those who open the app frequently end up finding these little surprises more regularly.

Can you activate any alerts for exclusive offers?

Yes. Within the app, go to the settings menu and activate personalized notifications. Then select the categories you want to follow. Amazon sends you alerts with hidden promotions only for the products you like.

Another tip is to add the item you want to your wish list. When it goes on offer, the app will automatically notify you - even if the promotion is exclusive to mobile users.

Amazon Shopping and Prime Day: what changes in the app?

During events such as the Prime DayIn the case of Amazon, Black Friday or Amazon Anniversary, the app receives promotions in advance that don't appear to those who access it via the browser. In 2024, for example, some lightning deals appeared in the app up to 30 minutes in advance. This was enough to sell out of certain products before other users even had access.

The expectation for 2025 is that this will be repeated - with even more advantages for those who use the app. Prime subscribers who are logged into the app will have privileged access to the best discounts at the event.

Can I use the app and finish on the website?

You can, but you shouldn't. If the offer is exclusive to the app, when you try to complete the purchase via the browser you lose the discount. It's as if the system understands that you've changed platforms and, for security reasons, cancels the special condition.

Therefore, the ideal is to browse, choose and finalize the purchase all within the Amazon Shopping app. This is the only guaranteed way to keep your benefits active.

See also: Get up to R$100 off with COUPON at Shein; understand how to get it

May 16, 2025